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Module 4: Planning
KEY CONCEPTS AND OUTCOMES
SP processes can be applied in different settings and with different purposes and thus need to be planned case-by-case. Using examples, Module 4 of the course will explore different situations where SP approaches can be applied and evaluated, the basic steps that are required, and how to implement and monitor the process. This is essentially a practical module covering:
- Opportunities for SP Participants will look into different contexts in which SP is needed, from policy development to programme assessment, development planning and environmental impact assessment. Some examples will be given and discussed, both in the context of a large infrastructure project and of policy/ planning processes.
- Different SP models Participants will review the different phases or steps that a SP process might entail, and will analyse some suggested models as well as practical examples of approaches used.
- Communication plan Participants will go through the steps required to develop a communication plan, based on the key audiences, messages and communication tools that have been identified, and detailing actions required, responsibilities, timelines and costs.
- Monitoring and Evaluating Participants will discuss how to evaluate the success of SP processes through the use of both qualitative and quantitative indicators.
- Working session Participants will prepare a communication plan, for which they will define objectives, analyse the need for different messages for different stakeholder groups, and identify communication initiatives and mix of techniques appropriate.
Linking top level governance with local communities.