This White Paper is the product of a thorough screening and analysis of a number of published studies, statements, workshop reports and manuals, most of them elaborated on the framework of the Mediterranean Action Plan (MAP). It is intended to stimulate a lively debate around issues and policy options aiming at the promotion of Integrated Coastal Area Management (ICAM) in the Mediterranean. The document outlines the need for a “proactive” policy option, a strategic vision for the Mediterranean, and an Action Plan for Coastal Zone Management. In addition, it offers basic guidelines for proactive policy option implementation.